We live in an era where people use the internet for everything and anything. Whether it is shopping, paying bills online, buying groceries, or planning a vacation.
Also, people are logging into their laptops, smart phones, tablets, and home computers to manage their business online every day.
We spend more time on the internet while surfing the internet many of you can see many things like blogs, memes, Instagram stories, or Facebook ads or videos and much more.
Why choose Digital Marketing?
The world is going Digital, India is going digital and by the end of the year 2020, all the businesses around the world, including India, will have an online presence and so creating a lot of career possibilities.
It is a growing field. With technology developing day by day, you have to continuously improve your digital marketing skills so that your career keeps growing.
According to this analysis, the digital market is growing many times faster than the regular economy and business that involve in online trading are double as possible to be creating jobs as a business that isn’t.
It gives you various career options. If you are good at coding, you can go for web designing, web development or if you love writing, go for content marketing.
You don’t have to give sleepless nights mugging up the formulas that you are not going to use in your life.
What is the scope of Digital Marketing?
Digital marketing is an in-demand profession. Brands are becoming super active to concentrate on digital marketing, and so the digital marketing skills are in demand, increasing its scope in the business area.
Highly pay, and many career options are available in a digital marketing career.
Apart from these, there is a full scope of digital marketing as advertising and branding business by digital media is the fastest-growing field of marketing to target bulk audience.
Who are Digital Marketing Professional?
Those people having the knowledge and the skills needed to provide the power of the internet to create compelling email advertising campaigns, community blogs, web pages, social media postings and much more, all directed at actively connecting with today’s techno-savvy users.
The need for expert digital marketing professionals is increasing day by day.
Digital marketing includes, but is not limited to, the following positions:
- Digital Marketing Manager
- Social Media Executive and Social Media Manager
- SEO Executive
- Link building expert
- Google ads expert
- Email marketing expert
- Web Analyst
- Online Reputation Executive
- PPC/SEM Expert
- Content Marketer
Primary Roles in Digital Marketing
Digital marketing manager
This is one of the highest position in the Digital Marketing field. To achieve this position, you must have at least 5-7 years of experience in the Digital Marketing field.
The Digital Marketing Manager looks after all marketing development devising strategies that will push more traffic, engaging digital marketing campaigns, making changes in the website and updating it frequently etc.
Digital Marketing Managers average salary is 4 to 10 lakh per annum.
Social media executive
Working as a social media Executive is the coolest jobs, but it not only for Tweeting and Facebooking, and there is a lot to do as a social media executive/manager.
You need to know latest social media trends and plan strategies according to that, co-ordinate with the content team and client servicing team on a daily basis, creating content or video etc.
Information about all the social media platforms and a lot of creativity is a must for this position.
Social Media Managers average salary is 3 to 7 lakh per annum.
SEO Executive is responsible for growing the website traffic, how to improve the website and to increase Google rankings.
A perfectly designed website is useless if you don’t have people who can promote it, and thus the businesses hire SEO executives.
They are responsible for making content search-friendly, do keyword research, analysis SEO tools, build websites sitemaps and submit them etc.
In India, The minimum salary earned by an SEO Executive is 3 to 7 lakh Per annum.
Link building expert
Link building expert who is responsible for building the businesses internet profile by many websites has linked to their sites.
The minimum salary earned by a Link building specialist is 86,510 $ per annum.
Google Ads Expert
Google ads expert who usually gets into a business as a middle-level employee. Many time they work under an accounts manager which leads an advertising company.
The minimum salary earned by a google ads expert is 46,242 $ per year.
Email marketing expert
Email marketing expert uses the mail to reach out to the potential customers.
The minimum salary earned by an Email marketing expert who holds an experience of 5-9 years gets an annual salary of 61,382$.
At the same time, an Email marketing expert who has experienced more than 10-19 years receives a yearly salary of 63,434 $.
Web analyst who is responsible for processing data, data management, data analysis, data integrity, also the web projects, and web server security.
Web analyst works typically under the web developer. Usually, they work 40 hours a week, but still, there are some circumstances in which they need to work overtime as well.
The minimum salary earned by a Web analyst is 3,67,858 per year.
Online reputation executive
An online reputation executive is responsible for achieving a positive reputation over the internet because when few people say bad things about the business, then the customer not come to your business so the positive responses can get a good reach.
Ads created by PPC/SEM Expert. They produce a lot of leads for the business, and hence, there is a high demand for PPC experts.
As a PPC/SEM expert, you need to manage PPC keywords, split ad groups, clean landing pages, generate reports, give recommendations for ad and give suggestions for graphics, etc. PPC/SEM experts average salary is 3 to 5 lakh per annum.
If love writing and you think you can be a better writer, then you can go for content marketing. Roles of a content marketer involve in creating content, also making sure that content is adequately promoted by SEO, co-ordinating with a team and incorporating their suggestions in content, following the latest trends, etc.
To start working in content marketing, you will require an excellent understanding of the English language, along with creativity.
Content marketers average salary is 2.5 to 5 lakh per annum.
People responsible for amazing websites are web developer and web designer.
The role of a web developer is a particular one, and the web designer does a lot of things.
Web developer/designer earns 3 to 6 lakh per annum.
Digital marketing Intern
Digital Marketing Intern engaged with designing and implementing many social media strategies which are intended to help clients.
The minimum salary earned by a digital marketing intern is 12,000 to 15,000 per month.
Benefits of a digital marketing career
Become an In-Demand Professional
As we are facing pandemic also global recession period because of this, many people are losing their jobs, and recent graduates are not getting a job because there is no demand in a traditional workspace.
Still, in this situation, the digital industry is growing, and most or traditionally working companies are becoming digitalized.
So if you know, this industry is fastest-growing, and you be a part of it.
Benefit from more career choice
As digitization growing industries, businesses across the world from start-ups to big corporate are searching for digital marketing professionals with good experience.
With such a wide range of opportunities available, digital marketers can afford to be picky about the type of firm they’d like to work.
We’d help you to take advantage of this opportunity and think of what kind of business best suites to your career needs.
Get to be creative
There are many opportunities for creatives to do their task in writing, design and also video and audio production. There’s too much room for day-to-day creativity in a broad sense.
After all, in such a changing environment, there will always be different a requirement for different ways to implement marketing, problem-solving, handling A/B tests, enhancing consumer experience and engaging audiences.
Also, digital marketing allows itself to experimentation as businesses want creative ways to capitalize on things that are working in the industry as long as that could perform better.
How should I start?
The best thing about this field is You don’t need a specific degree to get into Digital Marketing.
Still, you should have certification in digital marketing that will help you to crack an interview stand out in the crowd, and the effort to find your dream job will be quite easy as you will have good knowledge of the industry.
How to get a certification in digital marketing?
Digital Marketing is not a certificate-based subject. You need to show your skills by experience.
However, you need to know that getting working experience is the most crucial criterion.
There are several free digital marketing certifications available which are valid by the industry peers: