We know the importance of the best free SEO tools. Premium tools are hugely important in SEO when you need higher limits, advanced functionality, saved data, or on-call support.
But for 75 per cent of other tasks, a free tool often does the trick.

There are many free SEO tools available, so we focus on only the best and most useful to add to your toolbox. Many people in the SEO community helped vet the SEO tools in this post.

The Best Free SEO Tools

1. Keyword research tools

These tools help you identify the topics your audience is looking for.

2. Answer The Public

Answer the Public picks the questions audience are asking (and other types of queries) from Google’s autocomplete results. It’s beneficial for finding topic ideas. AnswerThePublic collects from autocomplete data from search engines like Google then instantly ranks out all useful keywords, and question user is asking about your keyword. It’s a goldmine of customer insight you can use it to produce fresh, useful content, goods and services—the thing your consumers need.

3. Google Keyword Planner

Google Keyword Planner is Google’s keyword analysis tool. Use it to create keyword ideas, or from a website or URL.

While Keyword Planner has limitations such as a lack of specific search volumes, it’s useful for selecting keyword ideas that you may be struggling to find using other keyword research tools.

4. Ahrefs' Keyword Generator

Ahrefs’ Keyword Generator picks the top 100 keyword ideas for any keyword or phrase from a database of over ten billion keywords from 170+ countries. It tells the estimated monthly search volume for each suggestion, plus Keyword Difficulty (KD) scores for the first ten ideas.

5. Google Trends

Google Trends gives the popularity of a topic over time. Use it to find and obtain on trending topics, and avoid producing content about the with less interest.
You probably realize that search volumes for some keywords are affected by seasonality.

6. AlsoAsked.com

AlsoAsked.com collect the questions from Google’s People Also Ask boxes. Use those to find subtopics and questions that worth answering in your article.
For example, if you are writing an article about “how to make a coffee cake by using instant coffee,” you might want to answer questions like:

  • How much coffee should you use?
  • How many times should you take to making process?

7. Keyword Surfer

Keyword Surfer is a freely available Chrome Extension that gives estimated global, and monthly search volumes for any search query typed in Google. You can also see related keywords and related phrases in the sidebar.
This is easy for you to do keyword research and competitive analysis without leaving the SERPs.

On-page SEO tools

On-page SEO tools help you optimize your pages to rank higher in the search engines.

1. Rank Math

RankMath is fast earning a blindly following among specific SEO professionals. It’s entirely useful and comes with many useful and cool features like built-in redirection, which means you need to install fewer plugins or less pay for upgrades.

2. SERPSim

SERPSim gives a preview about how your web page will look in Google’s search results. All you need to do is to enter your suggested title, meta description, and URL.

SERPSim will also show you if your title and description are too short or too long. You should solve these issues to avoid truncation in the search results.0

3. Merkle's Schema Markup Generator

Merkle’s Schema Markup Generator generates structured data markup in the JavaScript Object Notation for Linked Data format. Just select the type of Schema markup you need to create, fill the form, then copy and paste the generated markup onto your site.

You can also verify the validity of any Schema markup using Google’s Structured Data Testing Tool.

4. Ahrefs' SEO Toolbar

Ahrefs’ SEO Toolbar is Chrome and Firefox extension that gives Ahrefs’ SEO metrics directly in the browser.
It creates an on-page SEO report for the hit page with essential factors such as the page’s title, meta description, word count, headers, canonicals, OG tags, and more.
Besides that, it:

  • Checks for broken links;
  • Traces redirect chains (full path);
  • Highlights nofollow link;
  • Shows Ahrefs’ SEO metrics in the Google SERPs;
  • And much more.

Technical SEO tools

These tools help you enhance the technical aspects of your website.

1. Google Search Console

Google Search Console is a freely available service from Google that supports you monitor and troubleshoot your website’s look in their search results.

Utilize it to detect and fix technical errors, submit sitemaps, see structured data problems, and more.

2. Screaming Frog

The Screaming Frog SEO Spider is a website crawler that assists you to increase onsite SEO by selecting data & auditing for overall SEO results. Download & crawl 500 URLs for free of cost, or buy a licence to use limitless & use advanced features.

3. Cloud flare

Cloud flare ensures the reliability of your external resources, like websites, APIs, and applications. It secures your internal resources, like firewall applications and devices. Ensures your Internet presence, your website, APIs, and apps are your critical factors for making business with your buyers and venders. As more and more shift online, securing these resources is reliable, and performance is a business imperative.

4. Google's Mobile-Friendly Test

Google’s Mobile-Friendly Test examines how efficiently a visitor can use your page on mobile. It also recognizes particular mobile-usability problems like text that’s small to read, the use of incompatible plugins, and so on.

Rank checking tools

1. Ahrefs' SERP Checker

Ahrefs’ SERP Checker tool allows you to observe real-time search results from any location, without using proxies and location-specific IP.
Search results can be vary depending on the location you are searching from. Use our tool to pick and analyze SERPs from 170 countries.

This information you can see

  • Domain Rating (DR)
  • URL Rating (UR)
  • Backlinks count
  • Domains count

Analytics tools

These tools help you scale and analyze data on your website.

1. Google Analytics

Google Analytics is a freely available web analytics tool given by Google to help you collect and analyze the execution of your website.

Google Analytics shows many activities of users when they visit your site like visitor flow, conversions, visitor engagement with attributes such as age, gender, interests with the help of tracking code.

Google Analytics aggregates the data in many ways like User, Session, Pageview, and Event.
The main objective of the tool is to help you get decisions to improve the site performance and income.

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